Recruiting - Moderating - Field Management - Consulting
Welcome to pfc Opinion Research
Our Story
David S. Leonard, Director, has been immersed in marketing research for more than thirty years. A native New Yorker with a background in Public Communications from Boston University, Mr. Leonard started out as a moderator before quickly moving through the ranks to become Vice President and Business Manager of a premier New York field service.
Breaking out on his own in 1990, Mr. Leonard always felt that a "boutique" approach to working with clients on their individual projects would be more conducive to achieving the results clients demand. "Each project is different and deserves its own particular focus. Unless you are willing to pay close attention to detail, unless you are able to fully understand the nature of a project, you cannot integrate your methodology and resources towards achieving the excellent results you both expect and deserve."
Our Approach
It's a complicated world, saturated with information. Demographically complex, we are fabulously wealthy in our most valuable resource: people--and their opinions. pfc Opinion Research can help you mine these valuable opinions in several ways.
We are expert at interpersonal communication, both with you, as the client, and with respondents, whose opinions are our focus. We are dedicated to working closely with you in the pursuit of presenting you with a finished product, accurately and on time.
Our Services
- Recruiting We are expert custom recruiters, with more than thirty years of experience. Medical, Executive, B2B and Technical recruiting are specialties!
- Qualitative Research IDI, Ethnographies, Webcam Interviews, Focus Groups. We are here for you, at every step of the way: screener composition, recruiting, moderating and setting up every detail to achieve and complete your fact-finding and/or opinion-polling mission.
- Quantitative Research Local, national, international--we are pros at conducting telephone, on-line, street intercept, and in-person market studies. We can help you write and implement an effective questionnaire, too.
- Tabbing/Coding/Reporting Once your results are in, we'll be happy to help you organize the data with our up-to-date software and conscientious staff.
- Database Management Contest management, reader surveys, respondent lists--we can easily work with any information that can be compiled and reorganized.
- Field Liaison Can't be in two places at once? Deputize us to keep an eye on things to ensure that your methodology is being carried out precisely.